50 Cent's Next Power Play

Hate him or love him, Curtis "Interscope" Jackson a.k.a. "50
Cent," is a bread-winner. Fresh off a $100 million dollar profit
from the sale of Glaceau's Vitamin Water to Coca Cola for $4.1
billion, 50 Cent has rocketed into a new "financial space," and
plans to leverage his worth in his next multi-million dollar
power play.

Back in 2002, Eminem signed 50 Cent to a 7 figure deal which
contractually obligated 50 to release four albums and a greatest
hits disc, totaling five solo albums to be released under
Interscope Records.

In 2003, 50 Cent's debut album, "Get Rich Or Die Tryin'," was a
massive success and sold over 11 million records and catapulted
Curtis into hip hop history.

50 followed up with "The Massacre" in 2005, scoring another hit
record that sold over 9 million copies.

This time around, 50 Cent utilized a media frenzy between him
and Kanye West to promote his album href="http://more-than-music.blogspot.com/2007/08/50-cents-curtis
-and-kanye-wests.html">"Curtis," which is the third album of
his four album contract, plus one greatest hits record.

Curtis has realized his enormous negotiating power now because
he IS the sole bread-winner of Interscope, and if he decides to
not re-sign with them, he is eligible to receive MASSIVE offers
from other labels, most importantly, Warner Music Group. Lyor
Cohen (CEO of WMG), has expressed interest in 50 Cent and has as
much marketing power as Interscope Records CEO, Jimmy Iovine.

This is why 50 Cent is taking shots at Jimmy Iovine on href="http://www.zshare.net/audio/36329251c6c02c/">Smile (I'm
Leavin), because this is terribly nerve-wrecking for Jimmy,
considering 50 has made him hundreds of milllions of dollars.
Jimmy's weekends on the islands are all of a sudden worry filled
because 50 is seriously considering leaving Interscope, and has
been publicly making statements href="http://allhiphop.com/blogs/news/archive/2007/09/12/18579728
.aspx">blaming Interscope for his not as successful launch of
"Curtis."

The departure of 50 Cent from Interscope would almost totally
shut down Interscope's ability to get songs played on radio.
Why? Because when you have a 50 Cent on your label, you can also
get the other wack rappers on your label easy radio spins!
People get it twisted, 50 Cent is a music powerhouse.

"Curtis Jackson is about to pull off the ultimate, music
industry stick-up, to be hot on his fifth and last album!" (Funk
Master Flex)

This brings us back to Lyor Cohen, CEO of Warner Music Group.
Chris Lighty, 50 Cent's manager, is head of the marketing
department at WMG, which means it only makes sense for 50 to
head there, knowing he will receive full marketing and promotion
for his projects. This places Interscope in a terrible position
because the only way they can keep 50 Cent is to offer him a
historic, record-breaking, music deal!

This historic event will happen very soon because 50 Cent is
planning to release his fourth album, "Before I Self Destruct,"
December of THIS YEAR.

50 has stated he has already completed 80% of the album.

His fifth and final album under Interscope would require him to
almost do nothing simply because it is a greatest hits CD.

You might be wondering, "what happens to the rest of G-Unit if
50 does leave Interscope?"

They leave too.